Digital Media, Enterprise
June 2, 2020

Non Stop


Established in Buenos Aires, Argentina, in 1983, Non Stop is one of the largest producers of audiovisual content in the region. It currently boasts a client portfolio that includes companies such as Disney, Fox, HBO, and Netflix. With operations in Brazil, Colombia, and Mexico, it has become one of the largest media producers in Latin America.


Prior to migrating from legacy tape-recording systems and into state-of-the-art digital technology, Non Stop’s production workflow began with independent capture of content from all cameras and video sources. The raw material was then transported to the postproduction area, where editing, visualization, color correction, audio, subtitles, and video mastering were performed.

The video files could be handled by only one workstation at a time, resulting in a linear production that did not enable effective collaboration. And, it was important for the production team to be physically involved in the postproduction process to visualize and approve the work being done. If there were multiple projects or studios recording simultaneously, Non Stop would have to deploy large numbers of resources and staff to overcome production bottlenecks. Likewise, human intervention in many production processes such as logistics, original content editing, recording on cards, and delivery generated inefficiencies and put the quality and security of the final product at risk.

For such large-scale and important productions, Non Stop had an urgent need to adopt a media-management infrastructure. It was essential that the solution not only meet the client’s high quality and security standards, but also provide the versatility and flexibility to allow teams to work on multiple productions simultaneously


Non Stop migrated its production workflows to Primestream’s Xchange™ media asset management (MAM) platform. Xchange has solved the production company’s challenges of managing and linking large amounts of existing video files. In addition, the solution provides operational availability to all existing content, including the streamlined ability to search and browse assets based on descriptive metadata.

Primestream Xchange is a critical element in Non Stop’s file workflows, having already successfully stored 500,000 pieces in the LTO library. The solution makes archiving, restoring, and cycling media files across different storage platforms a simple and automated task. Currently, the production company has more than 30 editing islands, five production studios, and more than 70 staff members for visual effects.

Paula Tasso, director of digital assets for Non Stop, states, “One of the most important aspects of the Xchange solution is the security of the material taken in. Once content enters the system, it is automatically filed in our library and proxies are generated for each stage and workstation, preventing the originals from being altered in any way. This eliminates human error and protects the product, come what may.”


The Primestream Xchange MAM solution has radically changed the way Non Stop operates and interacts with its customers, making production and postproduction workflows more professional, secure, and efficient.

“We started working with Primestream many years ago, and over the years the tools have become increasingly more powerful – adapting and evolving as market requirements have changed,” Tasso says. “A tool such as Xchange, which always stays up to date or even one step ahead of the rest of the solutions on the market, will offer value to our operation for years to come.”


Currently, more than 75 producers, quality control engineers, and publishers use the Primestream solution for their primary workflows. All Latin America television signals are generated from material delivered and managed by Xchange. The MAM system manages content intake, filing, browsing, process automation, editing, approvals, and delivery.

Proxy generation for some processes allows for collaborative work to be done remotely, guaranteeing access to content from anywhere in the world with an internet connection. In this way, projects can be undertaken with a whole group of people working collaboratively and simultaneously, editing with Non Stop’s in-house tools and performing tasks such as subtitling, color correction, and audio arrangement, among other creative processes.

“These tasks are happening in parallel to content capture, thanks to the system’s ‘edit-while-capture’ workflows,” says Tasso. “We can also create workflows that require authorization from staff members who may be in Europe or at the client’s facilities while working on content locally. The ‘review and approval’ component is one of the most essential parts of the platform, since we don’t have to leave the Xchange environment to receive approval with notes about time code, which are reflected in the project timeline.” WORKFLOW

Another important Xchange characteristic is its versatility. The platform allows Non Stop personnel to work self-sufficiently to modify or generate new workflows according to the client or the project with which they’re involved.

Paula Tasso comments, “In this tool, you can easily generate and start your own scripts without the need to go to the manufacturer. This offers a great advantage over other solutions with closed or more complex formats, such as those we evaluated during the purchase process. We were able to develop scripts that linked the Xchange MAM with the existing system. That meant that – despite having two independent facilities – we were able to communicate through material shipments, checkups, logging, job approvals, and other tasks that made our daily dealings with the client much more efficient.


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