April 1, 2021

The Video-Over-IP Future Is Here With the Primestream IP NOC

By Claudio Lisman, President and CEO, Primestream

Inspired by the events of 2020, we’ve accelerated our progress on a powerful new concept: the Primestream IP Network Operations Center (NOC). Anchored by two of our state-of-the-art solutions — Media IO for IP-based signal acquisition and Xchange Media Cloud for cloud-based media asset management — the IP NOC is a real paradigm shift from traditional broadcast operation centers and satellite trucks to smaller and more nimble transmission gear, cameras, and capture devices.

To see why the IP NOC is such a potential game-changer for the media industry, look no further than the earth-shattering events of the past year. Almost overnight in many cases, video producers have had to accelerate their IP adoption exponentially to create remote collaboration workflows that protect crews from the coronavirus. And they’ve been busy, with an exploding demand for online video content driven by legions of viewers stuck at home and craving new programs.

But the truth is that remote operations – driven by the IP NOC – are here to stay. Gone are the days when global signal transmission required multiple satellite hops, sometimes up to seven or eight, resulting in sometimes-unacceptable latency. With the IP NOC, video operations are able to leverage the power of the internet to produce programs from anywhere in the world and transmit them instantly to anywhere in the world. For broadcast and streaming operations, the possibilities are endless.

So why is the IP NOC such a big deal for video producers?

Think of an internet browser as a tuner that works in much the same way as traditional RF-based tuners. Instead of transmitting a video signal on a radio frequency, you’re sending it over the internet – but without the high-power antennas and cumbersome field equipment needed for RF transmissions. In a conventional production, the NOC controls the routing switcher and manages camera signals and calibration, color correction, embedded audio, and other key video functions. With the Primestream IP NOC enabling signal management in the cloud, producers are able to switch and manage IP streams in much the same way as they’re used to doing with an RF-based NOC in an SDI-based environment.

Here are just a few of the benefits:

  • The ability to acquire signals from a virtually unlimited number of baseband or non-baseband sources using a wide range of protocols (SRT, WebRTC, HLS, RTSP, etc.), and the ability to monitor those sources without the need for video monitors or a routing switcher.
  • The ability to output signals via an Ethernet switch for live multicamera monitoring, real-time transcoding to house formats, live editing, and finally publication, distribution, and/or retransmission.
  • The ability to extend MAM to the cloud, giving all remote production personnel access to the video assets they need from any location, and at any time.
  • Easy integration of IP technologies into production workflows, with the ability to ingest SDI as well as non-baseband sources.

The IP NOC is a new concept with a bright future.  

Although we’re already delivering on all of the above capabilities, several new innovations are just on the horizon for the IP NOC – such as easier ways to route multiformat signals from IP sources directly to specific IP destinations, together with new protocols that reduce video-over-IP latency to milliseconds. One big new Xchange breakthrough is the MAM system’s ability to access and log “growing files,” giving an assistant director or producer the ability to create a rough-cut edit in real time as a live feed is being recorded. It’s easy to see how this will create powerful new efficiencies and time savings for producers, directors, and editors alike.

At Primestream, we’re more committed than ever to empowering our video customers as they continue moving away from centralized, studio-based, SDI operations to decentralized, remote production enabled by IP technologies and solutions. The IP NOC is a giant step in that direction, and we’d love to tell you more. Contact us today!


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