Primestream, a leading provider of asset management and automation software solutions for media production, today announced that its Creative Bridge™ solution is a recipient of the 2020 Best of Show Award, presented by TV Technology.


Best of Show Awards for NAB 2020 entries are evaluated by a panel of engineers and industry experts, and are selected based on innovation, feature set, cost efficiency and performance in serving the industry. A special edition of the award program was held this year in the absence of a physical NAB Show, with entries judged on their written nominations.


“Our thanks to the many companies that participated in this year’s program under such unusual circumstances,” said Paul McLane, managing director of content in Future’s B2B media technology group. “It’s clear from the nominations and the outstanding winners that despite the current health crisis, technology innovation remains strong in our industry.”

Winners receive an award for display and will be featured in TV Technology, the leading industry source for equipment buyers in the broadcast, cable, production, corporate, and new media markets.

All nominated products will be featured in the Best of Show Awards Program Guide, to be distributed in digital edition form to more than 95,000 readers of Radio World, TV Technology, Digital Video, Video Edge, Government Video, Pro Sound News, Sound & Video Contractor, Broadcasting & Cable, Next TV, and TVB Europe in coming weeks.


“Primestream Creative Bridge allows all members of the content creation team to access any of their creative tools through a single, easy-to-use application therefore optimizing their production workflows,” said Claudio Lisman, president and CEO of Primestream. “We’re fully committed to our mission of developing systems that optimize media creativity. We see this award is a reflection of that and are very honored to receive this award.”


Creative Bridge unifies content creation workflows. As an add-on to Primestream’s Xchange™ media management platform, Creative Bridge allows members of the content creation team to access tools such as — Adobe Creative Cloud, Apple Final Cut Pro X, DaVinci Resolve, and Avid Pro Tools.